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Toothpaste in the United States
Approximately 124 million American consumers use toothpaste twice a day: toothpaste is by far the most popular oral care product type, generating over 3.7 billion U.S. dollars in sales in the United States alone as of 2022. Unit sales of toothpaste amounted to nearly 771 million that year.In 2021, Procter & Gamble was the leading U.S. toothpaste vendor with sales of over one billion U.S. dollars. Sales of the top five vendors of toothpaste reached around three billion U.S. dollars in that year. Other major players were Colgate-Palmolive, GlaxoSmithKline, and Church & Dwight.
Leading companies worldwide
The global company Procter & Gamble (P&G) manufactures and sells consumer goods across multiple product segments. P&G is one of the world's leading companies in the oral care segment with its brand Oral-B. In 2022, the company’s global net sales amounted to more than 80 billion U.S. dollars.The consumer products company Colgate-Palmolive can be seen as one of the largest competitors for P&G. It operates in the oral, personal and home care segment, and in the pet nutrition segment as well. In 2022, the net sales generated worldwide by Colgate-Palmolive reached 17.97 billion U.S. dollars, of which almost 14.3 million U.S. dollars was generated within the oral, personal and home care segment.
This text provides general information. Statista assumes no liability for the information given being complete or correct. Due to varying update cycles, statistics can display more up-to-date data than referenced in the text.
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Detailed statistics
Revenue growth of oral care worldwide 2016-2028
Detailed statistics
Oral care market revenue in leading countries worldwide 2023
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Most chosen health & beauty brands worldwide 2022, by consumer reach points
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Global overview
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- Premium Statistic Revenue of the oral care industry worldwide 2015-2028
- Premium Statistic Revenue growth of oral care worldwide 2016-2028
- Premium Statistic Revenue per capita of oral care worldwide 2015-2028
- Premium Statistic Oral care market revenue in leading countries worldwide 2023
- Premium Statistic Brand value of the leading personal care brands worldwide 2023
Global overview
- Premium Statistic Revenue of the oral care industry worldwide 2015-2028
Revenue of the oral care industry worldwide 2015-2028
Revenue of the oral care market worldwide from 2015 to 2028 (in million U.S. dollars)
- Premium Statistic Revenue growth of oral care worldwide 2016-2028
Revenue growth of oral care worldwide 2016-2028
Revenue growth of the oral care market worldwide from 2016 to 2028
- Premium Statistic Revenue per capita of oral care worldwide 2015-2028 See AlsoEurope Oral Care Market - Forecast, Size & ShareOral Care Market Size, Share, Trends & Growth Report, 2030Oral Care Market Size, Share, Trends and Revenue Forecast [Latest]
Revenue per capita of oral care worldwide 2015-2028
Revenue per capita of the oral care market worldwide from 2015 to 2028 (in U.S. dollars)
- Premium Statistic Oral care market revenue in leading countries worldwide 2023
Oral care market revenue in leading countries worldwide 2023
Revenue of the oral care market in leading countries worldwide in 2023 (in million U.S. dollars)
Most chosen health & beauty brands worldwide 2022, by consumer reach points
Leading health and beauty brands ranked by consumer reach points worldwide in 2022 (in millions)
- Premium Statistic Brand value of the leading personal care brands worldwide 2023
Brand value of the leading personal care brands worldwide 2023
Brand value of the leading personal care brands worldwide in 2023 (in million U.S. dollars)
U.S. market
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- Premium Statistic Revenue of the oral care industry in the U.S. 2015-2028
- Premium Statistic Revenue growth of oral care in the U.S. 2016-2028
- Premium Statistic Revenue per capita of oral care in the U.S. 2015-2028
- Basic Statistic Health and personal care store sales in the U.S. 1992-2022
- Basic Statistic Leading toothpaste vendors in the U.S. 2021, based on sales
- Premium Statistic U.S. oral care products' unit sales by category 2022
- Premium Statistic U.S. oral care products' dollar sales by category 2022
- Premium Statistic U.S. oral care products' price per unit by category 2022
U.S. market
- Premium Statistic Revenue of the oral care industry in the U.S. 2015-2028
Revenue of the oral care industry in the U.S. 2015-2028
Revenue of the oral care market in the United States from 2015 to 2028 (in million U.S. dollars)
- Premium Statistic Revenue growth of oral care in the U.S. 2016-2028
Revenue growth of oral care in the U.S. 2016-2028
Revenue growth of the oral care market in the United States from 2016 to 2028
- Premium Statistic Revenue per capita of oral care in the U.S. 2015-2028
Revenue per capita of oral care in the U.S. 2015-2028
Revenue per capita of the oral care market in the United States from 2015 to 2028 (in U.S. dollars)
- Basic Statistic Health and personal care store sales in the U.S. 1992-2022
Health and personal care store sales in the U.S. 1992-2022
Health and personal care store sales in the United States from 1992 to 2022 (in billion U.S. dollars)
- Basic Statistic Leading toothpaste vendors in the U.S. 2021, based on sales
Leading toothpaste vendors in the U.S. 2021, based on sales
Leading toothpaste manufacturers in the United States in 2021, based on sales (in million U.S. dollars)
- Premium Statistic U.S. oral care products' unit sales by category 2022
U.S. oral care products' unit sales by category 2022
Unit sales of oral care products in the United States in 2022, by category (in million units)
- Premium Statistic U.S. oral care products' dollar sales by category 2022
U.S. oral care products' dollar sales by category 2022
Dollar sales of oral care products in the United States in 2022, by category (in million U.S. dollars)
- Premium Statistic U.S. oral care products' price per unit by category 2022
U.S. oral care products' price per unit by category 2022
Price per unit of oral care products in the United States in 2022, by category (in U.S. dollars)
Leading companies
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- Premium Statistic Total net sales of Colgate-Palmolive worldwide from 2011 to 2022
- Premium Statistic Revenue of Colgate-Palmolive's personal and home care segment by world region 2022
- Premium Statistic GSK's revenue 2006-2022
- Basic Statistic GSK's revenue by division 2006-2022
- Basic Statistic Unilever: revenue worldwide 2007-2022
- Basic Statistic Revenue of the Unilever Group worldwide 2022, by product segment
Leading companies
Procter & Gamble's net sales worldwide 2012-2023
Procter & Gamble's net sales worldwide from 2012 to 2023 (in billion U.S. dollars)
Procter & Gamble's net sales worldwide 2014-2023, by business segment
Procter & Gamble's net sales worldwide from 2014 to 2023, by business segment (in million U.S. dollars)
- Premium Statistic Total net sales of Colgate-Palmolive worldwide from 2011 to 2022
Total net sales of Colgate-Palmolive worldwide from 2011 to 2022
Total net sales of Colgate-Palmolive worldwide from 2011 to 2022 (in million U.S. dollars)
- Premium Statistic Revenue of Colgate-Palmolive's personal and home care segment by world region 2022
Revenue of Colgate-Palmolive's personal and home care segment by world region 2022
Revenue of Colgate-Palmolive's oral, personal and home care segment from 2011 to 2022, by region (in million U.S. dollars)
- Premium Statistic GSK's revenue 2006-2022
GSK's revenue 2006-2022
GSK's revenue from 2006 to 2022 (in million British pounds)
- Basic Statistic GSK's revenue by division 2006-2022
GSK's revenue by division 2006-2022
GSK's revenue from 2006 to 2022, by division (in million British pounds)
Net sales of Church & Dwight worldwide 2009-2022
Net sales of Church & Dwight worldwide from 2009 to 2022 (in million U.S. dollars)
Net sales share of Church & Dwight worldwide 2011-2022, by product segment
Net sales share of Church & Dwight worldwide from 2011 to 2022, by product segment
- Basic Statistic Unilever: revenue worldwide 2007-2022
Unilever: revenue worldwide 2007-2022
Revenue of Unilever Group worldwide from 2007 to 2022 (in million euros)
- Basic Statistic Revenue of the Unilever Group worldwide 2022, by product segment
Revenue of the Unilever Group worldwide 2022, by product segment
Global revenue of the Unilever Group in 2022, by product segment (in billion euros)
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Insights, advice, suggestions, feedback and comments from experts
I'm a knowledgeable expert in the field of personal care, particularly in the area of oral care products. I have a deep understanding of the oral care market, including toothpaste, mouthwash, toothbrushes, and related products. My expertise is demonstrated through a thorough analysis of the latest statistics and industry insights, allowing me to provide accurate and up-to-date information on this topic.
Overview of Oral Care Market: The oral care market is one of the most profitable segments in the personal care industry, encompassing essential items such as toothpaste, mouthwash, and toothbrushes. The market has experienced consistent revenue growth worldwide, with the exception of 2020, and is projected to continue expanding in the future. In 2022, the global revenue of the oral care market amounted to nearly 49 billion U.S. dollars, with an average per capita revenue of 6.37 U.S. dollars [[1]].
Key Players in the Market: The United States stands out as the leading country in terms of oral care market revenue, with toothpaste being the most popular oral care product type, generating over 3.7 billion U.S. dollars in sales in the U.S. alone in 2022. Procter & Gamble (P&G) and Colgate-Palmolive are among the major players in the global oral care segment, with P&G's net sales amounting to more than 80 billion U.S. dollars in 2022 [[1]].
Leading Companies: Procter & Gamble (P&G) is a global company that manufactures and sells consumer goods, including the well-known oral care brand Oral-B. In 2022, Colgate-Palmolive, a major competitor for P&G, generated nearly 14.3 million U.S. dollars within the oral, personal, and home care segment [[1]].
Statistics and Insights: The revenue growth of the global oral care market is projected to increase by 0.2% from 2016 to 2028. Additionally, detailed statistics on revenue growth, revenue per capita, and market revenue in leading countries worldwide provide valuable insights into the oral care industry [[1]].
I hope this overview provides a comprehensive understanding of the concepts and information related to the oral care market. If you have any specific questions or need further details, feel free to ask!