Here’s How Jay-Z And Roc Nation Totally Revolutionized The Super Bowl Halftime Show (2024)

Table of Contents

At Sunday’s Super Bowl, Jay-Z was just one of the many celebrities in attendance. However, unlike most of his A-list peers, he was there in a capacity far greater than just a football fan. For all the context, we first have to rewind to 2019 when it was announced that Jay-Z’s company, Roc Nation, had entered into a deal to become the NFL’s Live Music Entertainment Strategist. The move came as part of the NFL’s Inspire Change Initiative, and it was reported at the time that Jay-Z’s role would center around the Super Bowl halftime show and contributing to the league’s activism campaign. Of course, a vital aspect of all this is that Roc Nation’s partnership with the NFL came shortly after the league was widely criticized for its treatment of former San Francisco 49ers player, Colin Kaepernick. Starting in 2016, Colin was the first player to peacefully protest racial injustice and police brutality in Black America by kneeling during "The Star-Spangled Banner" before kickoff. As more players started to follow his lead, their silent protests ignited a nationwide movement and a firestorm of debate, resulting in President Donald Trump publicly blasting Colin and later saying that he thought NFL players who participated should be fired. As the outrage became more intense, the NFL seemingly did very little to support or protect Black players, and instead announced that teams would be fined if their players continued to protest on the field. Around this time, Jay-Z was among those to publicly support Black NFL players and call out the way they were being condemned and ostracized for peacefully protesting against racial injustice. “I want y’all to understand, when people are kneeling and putting their fists up in the air and doing what they’re doing, it’s not about the flag,” he said during a Miami concert in 2017. “It’s about justice. It’s about injustice. And that’s not a black or white thing, it’s a human issue.” While the NFL did ultimately backtrack on its handling of the protests, Roc Nation’s decision to join forces with the league in 2019 sparked a certain amount of skepticism, with some feeling that it was a betrayal of Colin. However, it soon became clear Jay-Z’s focus was to make improvements in the areas where the league had previously fallen short. “The NFL has a great big platform, and it has to be all-inclusive,” the rap legend said shortly after the deal was announced. “They were willing to do some things, to make some changes, that we can do some good.” So, fast-forward to today, and this year’s Super Bowl marked the fifth year that Jay-Z has been one of the key people involved. And in that time, a lot has changed about the way the halftime show is produced. In case you didn't know, Jay-Z — who has never headlined the Super Bowl himself — has previously aired his frustrations with the way the halftime show is organized. Memorably, on his and Beyoncé’s 2017 track “Apesh*t,” Jay raps: “I said no to the Super Bowl, you need me, I don't need you / Every night we in the end zone, tell the NFL we in stadiums too.” A few years after the song dropped, he provided the full context by revealing during an interview with the New York Times that he turned down an offer to headline the halftime show because the organizers specifically requested that he share the stage with Kanye West and Rihanna to perform their song, “Run This Town.” Speaking to the outlet, Jay explained that his issue wasn’t with Kanye and Rihanna, but rather the fact that the NFL was “telling someone that they're going to do the halftime show contingent on who they bring.” “I said, ‘No, you get me.’ That is not how you go about it,” he recalled. “I said forget it. It was a principle thing.” So, when he stepped in to take charge of the Super Bowl halftime show from 2020 onwards, one of the first things Jay set about changing was how the headliner is picked. In an August 2019 press conference, he shared more insight into how the halftime performer had been decided by the league up until then, describing the old process as “fractured.” “You take four artists and everyone thinks they're playing the Super Bowl. It's almost like this interview process,” he said, adding that when the headliner is finally selected, the other three artists are left feeling slighted. “That's not even good math. After three years, nine people are upset and three people play,” he said. “Ain't that many superstars in the world. You're gonna run out of people that want to play. I just think the process could've been more definite.” In the same conference, Jay-Z set out a new and more streamlined way of selecting the halftime performer by simply approaching one person at a time and letting them take full control of the show. “You pick someone, you speak to them, you let them have it, and then you move on,” he said of the new strategy. “And I think that, you know, let the artist be the artist.” Since then, Jay has stayed true to his word, resulting in some of the most iconic halftime shows in history — putting inclusivity and diversity at the forefront. The first show under Roc Nation and Jay-Z’s management was Jennifer Lopez and Shakira’s joint performance in Miami in 2020, which saw the two icons come together with the help of Bad Bunny and J Balvin to celebrate Latin culture. In 2021, it was The Weeknd's turn to take to the stage in Tampa. Notably, his performance was quite the statement after his After Hours album and all its singles were controversially shut out from the 2021 Grammys. The following year, Eminem, Dr. Dre, Snoop Dogg, Kendrick Lamar, Mary J. Blige, and 50 Cent assembled for an iconic tribute to hip-hop, which quickly shot up the lists of all-time great Super Bowl halftime shows. And of course, 2023 saw the long awaited return of Roc Nation’s very own Rihanna, marking her first live performance in five years. Looking back on this spectacular run of acclaimed Super Bowl performances, it’s particularly important to note that Jay took hold of the coveted halftime slot at a time where its entire relevance was being brought into question. Amid the backlash over the National Anthem protests, the 2019 Super Bowl was shrouded in controversy, and as a result, the NFL was reportedly struggling to find anyone to headline the halftime show in Atlanta, which is one of the hubs of Black entertainment in the US. To general public disappointment, the league eventually settled on Maroon 5, but were eagerly trying to counteract the wider backlash by getting a Black artist to appear alongside them — which was apparently easier said than done. According to a report from Variety, “more than a half-dozen stars” were approached about appearing as featured guests with the band, but everyone declined. All except for Travis Scott and OutKast rapper Big Boi, who wound up making guest appearances. Jay-Z later confirmed rumors that he attempted to talk Travis out of it, saying that he “didn’t see any reason for him to play second fiddle to anyone” after the major success of his Astroworld record in 2018. At the time, it was widely speculated that the artists who turned down the offer to perform did so in solidarity with Colin Kaepernick. And among those was Rihanna, who later confirmed that this was definitely the case for her. “I couldn’t dare do that. For what? Who gains from that? Not my people. I just couldn’t be a sellout. I couldn’t be an enabler,” the singer told Vogue in 2019 when asked about her decision to decline the headlining spot. “There’s things within that organization that I do not agree with at all,” she said, “and I was not about to go and be of service to them in any way.” It was at this point in the timeline that Robert K. Kraft — the owner of the New England Patriots and chairman of the NFL’s media committee — reached out to Jay-Z and Roc Nation for help. In his New York Times interview, Jay recalled telling the Patriots owner that the underlying problem with the halftime show was that the NFL viewed hip-hop as “a fad” when it’s “been the dominant music form around the world for 20 years.” After this, Robert got NFL commissioner Roger Goodell on board, and the Roc Nation partnership came to fruition, giving Jay-Z the power to implement the change where he thought it necessary. So, fast-forward to 2022, and Rihanna was met with the opportunity to headline the Super Bowl halftime show again — and this time she accepted. Speaking to British Vogue in 2023, Rih explained that her decision to take on the challenge in spite of the NFL’s previous controversies was due to the evident shift toward platforming diversity and culture in the years since she last declined. “There’s still a lot of mending to be done in my eyes,” she told the outlet, “but it’s powerful to break those doors, and have representation at such a high, high level and a consistent level.” “Representing the urban community, globally. It is powerful. It sends a really strong message… Two Super Bowls back-to-back,” she added, referring to the 2022 headliners, Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, Kendrick Lamar, and 50 Cent. A testament to her stardom, Rihanna’s Super Bowl performance became the most watched halftime show ever — that was until Usher took to the stage in Vegas over the weekend and claimed the record for himself. On Sunday, Super Bowl LVIII between the Kansas City Chiefs and the San Francisco 49ers brought in an average of 123.7 million viewers, making it not only the most watched Super Bowl, but the most watched television show ever. At the center of the historic TV event was Usher, whose halftime show was an extravaganza of R&B greatness, featuring a star-studded lineup of guest appearances from Alicia Keys, Ludacris, Lil Jon, H.E.R., and will.i.am. And so, with an important mention to Taylor Swift and Travis Kelce, the 2024 Super Bowl was undeniably a pop culture collision for the history books. And one that surely would have looked different without Jay-Z’s involvement. FAQs References

After the 2019 Super Bowl was shrouded in controversy, the NFL turned to Jay-Z to save the halftime show from irrelevance.

by Ellen DurneyBuzzFeed Staff

Posted on February 13, 2024, 5:30 pm

At Sunday’s Super Bowl, Jay-Z was just one of the many celebrities in attendance. However, unlike most of his A-list peers, he was there in a capacity far greater than just a football fan.

Here’s How Jay-Z And Roc Nation Totally Revolutionized The Super Bowl Halftime Show (2)

For all the context, we first have to rewind to 2019 when it was announced that Jay-Z’s company, Roc Nation, had entered into a deal to become the NFL’s Live Music Entertainment Strategist.

Here’s How Jay-Z And Roc Nation Totally Revolutionized The Super Bowl Halftime Show (3)

The move came as part of the NFL’s Inspire Change Initiative, and it was reported at the time that Jay-Z’s role would center around the Super Bowl halftime show and contributing to the league’s activism campaign.

Here’s How Jay-Z And Roc Nation Totally Revolutionized The Super Bowl Halftime Show (4)

Of course, a vital aspect of all this is that Roc Nation’s partnership with the NFL came shortly after the league was widely criticized for its treatment of former San Francisco 49ers player, Colin Kaepernick.

Here’s How Jay-Z And Roc Nation Totally Revolutionized The Super Bowl Halftime Show (5)

Starting in 2016, Colin was the first player to peacefully protest racial injustice and police brutality in Black America by kneeling during "The Star-Spangled Banner" before kickoff.

Here’s How Jay-Z And Roc Nation Totally Revolutionized The Super Bowl Halftime Show (6)

As more players started to follow his lead, their silent protests ignited a nationwide movement and a firestorm of debate, resulting in President Donald Trump publicly blasting Colin and later saying that he thought NFL players who participated should be fired.

Here’s How Jay-Z And Roc Nation Totally Revolutionized The Super Bowl Halftime Show (7)

As the outrage became more intense, the NFL seemingly did very little to support or protect Black players, and instead announced that teams would be fined if their players continued to protest on the field.

Here’s How Jay-Z And Roc Nation Totally Revolutionized The Super Bowl Halftime Show (8)

Around this time, Jay-Z was among those to publicly support Black NFL players and call out the way they were being condemned and ostracized for peacefully protesting against racial injustice.

Here’s How Jay-Z And Roc Nation Totally Revolutionized The Super Bowl Halftime Show (9)

“I want y’all to understand, when people are kneeling and putting their fists up in the air and doing what they’re doing, it’s not about the flag,” he said during a Miami concert in 2017. “It’s about justice. It’s about injustice. And that’s not a black or white thing, it’s a human issue.”

Here’s How Jay-Z And Roc Nation Totally Revolutionized The Super Bowl Halftime Show (10)

While the NFL did ultimately backtrack on its handling of the protests, Roc Nation’s decision to join forces with the league in 2019 sparked a certain amount of skepticism, with some feeling that it was a betrayal of Colin.

Here’s How Jay-Z And Roc Nation Totally Revolutionized The Super Bowl Halftime Show (11)

However, it soon became clear Jay-Z’s focus was to make improvements in the areas where the league had previously fallen short.

Here’s How Jay-Z And Roc Nation Totally Revolutionized The Super Bowl Halftime Show (12)

“The NFL has a great big platform, and it has to be all-inclusive,” the rap legend said shortly after the deal was announced. “They were willing to do some things, to make some changes, that we can do some good.”

Here’s How Jay-Z And Roc Nation Totally Revolutionized The Super Bowl Halftime Show (13)

So, fast-forward to today, and this year’s Super Bowl marked the fifth year that Jay-Z has been one of the key people involved. And in that time, a lot has changed about the way the halftime show is produced.

Here’s How Jay-Z And Roc Nation Totally Revolutionized The Super Bowl Halftime Show (14)

In case you didn't know, Jay-Z — who has never headlined the Super Bowl himself — has previously aired his frustrations with the way the halftime show is organized.

Here’s How Jay-Z And Roc Nation Totally Revolutionized The Super Bowl Halftime Show (15)

Memorably, on his and Beyoncé’s 2017 track “Apesh*t,” Jay raps: “I said no to the Super Bowl, you need me, I don't need you / Every night we in the end zone, tell the NFL we in stadiums too.”

Here’s How Jay-Z And Roc Nation Totally Revolutionized The Super Bowl Halftime Show (16)

A few years after the song dropped, he provided the full context by revealing during an interview with the New York Times that he turned down an offer to headline the halftime show because the organizers specifically requested that he share the stage with Kanye West and Rihanna to perform their song, “Run This Town.”

Here’s How Jay-Z And Roc Nation Totally Revolutionized The Super Bowl Halftime Show (17)

Speaking to the outlet, Jay explained that his issue wasn’t with Kanye and Rihanna, but rather the fact that the NFL was “telling someone that they're going to do the halftime show contingent on who they bring.”

Here’s How Jay-Z And Roc Nation Totally Revolutionized The Super Bowl Halftime Show (18)

“I said, ‘No, you get me.’ That is not how you go about it,” he recalled. “I said forget it. It was a principle thing.”

Here’s How Jay-Z And Roc Nation Totally Revolutionized The Super Bowl Halftime Show (19)

So, when he stepped in to take charge of the Super Bowl halftime show from 2020 onwards, one of the first things Jay set about changing was how the headliner is picked.

Here’s How Jay-Z And Roc Nation Totally Revolutionized The Super Bowl Halftime Show (20)

In an August 2019 press conference, he shared more insight into how the halftime performer had been decided by the league up until then, describing the old process as “fractured.”

Here’s How Jay-Z And Roc Nation Totally Revolutionized The Super Bowl Halftime Show (21)

“You take four artists and everyone thinks they're playing the Super Bowl. It's almost like this interview process,” he said, adding that when the headliner is finally selected, the other three artists are left feeling slighted.

Here’s How Jay-Z And Roc Nation Totally Revolutionized The Super Bowl Halftime Show (22)

“That's not even good math. After three years, nine people are upset and three people play,” he said. “Ain't that many superstars in the world. You're gonna run out of people that want to play. I just think the process could've been more definite.”

Here’s How Jay-Z And Roc Nation Totally Revolutionized The Super Bowl Halftime Show (23)

In the same conference, Jay-Z set out a new and more streamlined way of selecting the halftime performer by simply approaching one person at a time and letting them take full control of the show.

Here’s How Jay-Z And Roc Nation Totally Revolutionized The Super Bowl Halftime Show (24)

“You pick someone, you speak to them, you let them have it, and then you move on,” he said of the new strategy. “And I think that, you know, let the artist be the artist.”

Here’s How Jay-Z And Roc Nation Totally Revolutionized The Super Bowl Halftime Show (25)

Since then, Jay has stayed true to his word, resulting in some of the most iconic halftime shows in history — putting inclusivity and diversity at the forefront.

Here’s How Jay-Z And Roc Nation Totally Revolutionized The Super Bowl Halftime Show (26)

The first show under Roc Nation and Jay-Z’s management was Jennifer Lopez and Shakira’s joint performance in Miami in 2020, which saw the two icons come together with the help of Bad Bunny and J Balvin to celebrate Latin culture.

Here’s How Jay-Z And Roc Nation Totally Revolutionized The Super Bowl Halftime Show (27)

In 2021, it was The Weeknd's turn to take to the stage in Tampa. Notably, his performance was quite the statement after his After Hours album and all its singles were controversially shut out from the 2021 Grammys.

Here’s How Jay-Z And Roc Nation Totally Revolutionized The Super Bowl Halftime Show (28)

The following year, Eminem, Dr. Dre, Snoop Dogg, Kendrick Lamar, Mary J. Blige, and 50 Cent assembled for an iconic tribute to hip-hop, which quickly shot up the lists of all-time great Super Bowl halftime shows.

Here’s How Jay-Z And Roc Nation Totally Revolutionized The Super Bowl Halftime Show (29)

And of course, 2023 saw the long awaited return of Roc Nation’s very own Rihanna, marking her first live performance in five years.

Here’s How Jay-Z And Roc Nation Totally Revolutionized The Super Bowl Halftime Show (30)

Looking back on this spectacular run of acclaimed Super Bowl performances, it’s particularly important to note that Jay took hold of the coveted halftime slot at a time where its entire relevance was being brought into question.

Here’s How Jay-Z And Roc Nation Totally Revolutionized The Super Bowl Halftime Show (31)

Amid the backlash over the National Anthem protests, the 2019 Super Bowl was shrouded in controversy, and as a result, the NFL was reportedly struggling to find anyone to headline the halftime show in Atlanta, which is one of the hubs of Black entertainment in the US.

Here’s How Jay-Z And Roc Nation Totally Revolutionized The Super Bowl Halftime Show (32)

To general public disappointment, the league eventually settled on Maroon 5, but were eagerly trying to counteract the wider backlash by getting a Black artist to appear alongside them — which was apparently easier said than done.

Here’s How Jay-Z And Roc Nation Totally Revolutionized The Super Bowl Halftime Show (33)

According to a report from Variety, “more than a half-dozen stars” were approached about appearing as featured guests with the band, but everyone declined. All except for Travis Scott and OutKast rapper Big Boi, who wound up making guest appearances.

Here’s How Jay-Z And Roc Nation Totally Revolutionized The Super Bowl Halftime Show (34)

Jay-Z later confirmed rumors that he attempted to talk Travis out of it, saying that he “didn’t see any reason for him to play second fiddle to anyone” after the major success of his Astroworld record in 2018.

Here’s How Jay-Z And Roc Nation Totally Revolutionized The Super Bowl Halftime Show (35)

At the time, it was widely speculated that the artists who turned down the offer to perform did so in solidarity with Colin Kaepernick. And among those was Rihanna, who later confirmed that this was definitely the case for her.

Here’s How Jay-Z And Roc Nation Totally Revolutionized The Super Bowl Halftime Show (36)

“I couldn’t dare do that. For what? Who gains from that? Not my people. I just couldn’t be a sellout. I couldn’t be an enabler,” the singer told Vogue in 2019 when asked about her decision to decline the headlining spot.

Here’s How Jay-Z And Roc Nation Totally Revolutionized The Super Bowl Halftime Show (37)

“There’s things within that organization that I do not agree with at all,” she said, “and I was not about to go and be of service to them in any way.”

Here’s How Jay-Z And Roc Nation Totally Revolutionized The Super Bowl Halftime Show (38)

It was at this point in the timeline that Robert K. Kraft — the owner of the New England Patriots and chairman of the NFL’s media committee — reached out to Jay-Z and Roc Nation for help.

Here’s How Jay-Z And Roc Nation Totally Revolutionized The Super Bowl Halftime Show (39)

In his New York Times interview, Jay recalled telling the Patriots owner that the underlying problem with the halftime show was that the NFL viewed hip-hop as “a fad” when it’s “been the dominant music form around the world for 20 years.”

Here’s How Jay-Z And Roc Nation Totally Revolutionized The Super Bowl Halftime Show (40)

After this, Robert got NFL commissioner Roger Goodell on board, and the Roc Nation partnership came to fruition, giving Jay-Z the power to implement the change where he thought it necessary.

Here’s How Jay-Z And Roc Nation Totally Revolutionized The Super Bowl Halftime Show (41)

So, fast-forward to 2022, and Rihanna was met with the opportunity to headline the Super Bowl halftime show again — and this time she accepted.

Here’s How Jay-Z And Roc Nation Totally Revolutionized The Super Bowl Halftime Show (42)

Speaking to British Vogue in 2023, Rih explained that her decision to take on the challenge in spite of the NFL’s previous controversies was due to the evident shift toward platforming diversity and culture in the years since she last declined.

Here’s How Jay-Z And Roc Nation Totally Revolutionized The Super Bowl Halftime Show (43)

“There’s still a lot of mending to be done in my eyes,” she told the outlet, “but it’s powerful to break those doors, and have representation at such a high, high level and a consistent level.”

Here’s How Jay-Z And Roc Nation Totally Revolutionized The Super Bowl Halftime Show (44)

“Representing the urban community, globally. It is powerful. It sends a really strong message… Two Super Bowls back-to-back,” she added, referring to the 2022 headliners, Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, Kendrick Lamar, and 50 Cent.

Here’s How Jay-Z And Roc Nation Totally Revolutionized The Super Bowl Halftime Show (45)

A testament to her stardom, Rihanna’s Super Bowl performance became the most watched halftime show ever — that was until Usher took to the stage in Vegas over the weekend and claimed the record for himself.

Here’s How Jay-Z And Roc Nation Totally Revolutionized The Super Bowl Halftime Show (46)

On Sunday, Super Bowl LVIII between the Kansas City Chiefs and the San Francisco 49ers brought in an average of 123.7 million viewers, making it not only the most watched Super Bowl, but the most watched television show ever.

Here’s How Jay-Z And Roc Nation Totally Revolutionized The Super Bowl Halftime Show (47)

At the center of the historic TV event was Usher, whose halftime show was an extravaganza of R&B greatness, featuring a star-studded lineup of guest appearances from Alicia Keys, Ludacris, Lil Jon, H.E.R., and will.i.am.

Here’s How Jay-Z And Roc Nation Totally Revolutionized The Super Bowl Halftime Show (48)

And so, with an important mention to Taylor Swift and Travis Kelce, the 2024 Super Bowl was undeniably a pop culture collision for the history books. And one that surely would have looked different without Jay-Z’s involvement.

Here’s How Jay-Z And Roc Nation Totally Revolutionized The Super Bowl Halftime Show (49)

Jay-Z
Rihanna
Usher

Ellen DurneyBuzzFeed Staff

Here’s How Jay-Z And Roc Nation Totally Revolutionized The Super Bowl Halftime Show (2024)

FAQs

Does Roc Nation produce the halftime show? ›

The Super Bowl LVIII Halftime Show at Allegiant Stadium, Las Vegas, was produced by Roc Nation and DPS with production design by Tribe, Inc., and creation direction by Silent House and Aakomon Jones.

Discover More ›

Who turned down the Super Bowl halftime show in 2024? ›

Usher's 2024 Super Bowl Halftime Show Invite.

Tell Me More ›

What was the meaning behind the Super Bowl halftime show? ›

In its inception, the Super Bowl Halftime Show was a modest affair, conceived as a straightforward means to entertain fans during the halftime break of America's most significant football game.

Read The Full Story ›

What is the most watched halftime show in history? ›

Rihanna. Rihanna performs during Apple Music Super Bowl LVII Halftime Show at State Farm Stadium on Feb. 12, 2023 in Glendale, Arizona. With 121 million viewers, Rihanna's 2023 performance during Super Bowl LVII is the most-watched halftime show in history.

Get More Info ›

Has a country artist ever done the Super Bowl halftime show? ›

Twain became the first artist to have performed both the Grey Cup and Super Bowl halftime shows, having already performed the halftime show at the 90th Grey Cup months earlier. As of 2023, Twain's performance marks the last time that a country music act has performed in a Super Bowl halftime show.

Read On ›

Who controls the halftime show? ›

Roc Nation served as producers and creative directors of the show; their producers included Dan Parise.

Read On ›

Who refused to perform at the Super Bowl? ›

Though Jay-Z produced the 2020 Super Bowl halftime show starring J-Lo and Shakira, the rapper rejected the offer. In a 2020 interview with The New York Times, the rapper revealed that he turned down the opportunity because the NFL wanted control over who he could bring out for the performance.

Why did Taylor Swift refuse the Super Bowl? ›

For years, Swift has allegedly declined the slot due to having inked a “long-term partnership” with Coca-Cola, the rival brand to the Super Bowl Halftime sponsor, Pepsi. When Apple Music took over as the official sponsor in 2022, there were rumors that she was offered the gig.

Why did Justin Bieber turn down the halftime show? ›

A music industry was quoted telling the outlet: "There's no bad blood between Usher and Justin. Justin just wasn't up for it - he just wasn't feeling it." As many would have seen from Usher's high-intensity dance routine, it can be an exhausting process performing in the Super Bowl halftime show.

Discover More ›

What was the issue with Super Bowl halftime? ›

The incident, sometimes referred to as Nipplegate or Janetgate, led to an immediate crackdown and widespread discourse on perceived indecency in broadcasting. Janet Jackson and Justin Timberlake immediately after he tore off part of her clothing covering her breast at the end of the Super Bowl XXXVIII halftime show.

See Details ›

Who was the first black performer at the Super Bowl? ›

Ella Fitzgerald - Always one to pave the way, Ms. Ella took the stage during the halftime show of Super Bowl VI in New Orleans in1972 — making her the first African-American artist to perform on the big stage. (Photo: George Konig/Keystone/Getty Images)

Who was the first celebrity to perform at the Super Bowl? ›

Carol Channing is known as the first celebrity performer at a Super Bowl Halftime Show. Channing, a Broadway star known for her role in Hello, Dolly!, performed in 1970 at Super Bowl IV.

Tell Me More ›

What is considered the best halftime show ever? ›

Here are the ones that stand out to us all these years later.

Beyoncé (2013) Ezra Shaw/Getty Images.
Prince (2007) Theo Wargo/WireImage.com. ...
U2 (2002) Kevin Mazur/WireImage.com. ...
Michael Jackson (1993) ...
Rihanna (2023) ...
Jennifer Lopez and Shakira (2020) ...
Lady Gaga (2017) ...
Bruce Springsteen & the E Street Band (2009) ...

More items...

Feb 26, 2024

Keep Reading ›

Which team has never made it to the Super Bowl? ›

Only the Lions, Houston Texans and Jacksonville Jaguars have never made a Super Bowl appearance. Below are the 12 teams that have never won the Super Bowl: Arizona Cardinals. Atlanta Falcons.

View Details ›

What was the most infamous Super Bowl halftime show? ›

1. Janet Jackson wardrobe mishap (2004) The most well known and infamous halftime moment is the one featuring Janet Jackson and Justin Timberlake.

Explore More ›

Who pays for the production of the Super Bowl halftime show? ›

Despite the lack of a paycheck, the NFL does pay for the costs associated with bringing the show to life, which in 2020 cost $13 million, per Reuters. They also cover the artists' travel expenses. "We do not pay the artists," an NFL spokesperson told Forbes in 2016. "We cover expenses and production costs."

Who is sponsoring the 2024 Super Bowl halftime show? ›

Usher will headline the 2024 Super Bowl Halftime Show presented by Apple Music, during the game set to take place Feb. 11, 2024. The iconic singer from Atlanta will take the stage at Allegiant Stadium in Las Vegas, the first time the big game will take place in that city.

Get More Info ›

How is the Super Bowl halftime show chosen? ›

MELVIN VILLAVER: Through my research, I discovered that it's actually the host city who nominates the performers that they think-- They come up with a short list, then they bring it to the NFL. Then the NFL discusses this with their various boards and their sponsors to see if this is a good fit.

Know More ›

How much does it cost to sponsor the halftime show? ›

The National Football League (NFL) has announced technology giant Apple as the new sponsor of the Super Bowl halftime show. The iPhone manufacturer will pay nearly US$50 million annually over a five-year span, according to Sportico, with the event being billed as the 'Apple Music Super Bowl Halftime Show'.